This Week in Social Networking Transitions: MySpace and Friendster

Two major transitions happened in social networking this week.

You may have caught the first--MySpace being sold to an ad-targeting company with an investment from Justin Timberlake (insert "I'm bringing Sexy Back" joke). The new owners have a goal to use the site as an ad-serving platform fueled by a music community driven by its new Creative Director--Mr. Timberlake.

A second major transition happened when Friendster shifted its social networking/dating site (which was long-eclipsed by everyone from, to Facebook, to yes, even MySpace) into a social gaming portal.

Say What?

Yes, Friendster, who was one of the pioneers of social networking but was sold to a social gaming company last year who knew they needed to make drastic changes to the site in order to allow it to survive. They're now trying to convert their customers from dating to social gaming.

From their new CEO Ganesh Kumar Bangah: "Friendster reinvents itself as a social gaming destination that enables its users to create multiple avatars, play games and enjoy rewards; I hope that all of you will wish us luck and continue to support us in our new reincarnation. The new Friendster is not perfect and we will continue to add new games and features such as localization and rewards over the next few months"

If you have any questions as to how they plan to transistion this target audience, or why they're still calling themselves "Friendster," please contact Genesh at


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