Patriots quarterback Tom Brady is the new face of Under Armour. Brady will appear in ad campaigns, wear Under Armour while training, and he's expected to appear in games showing off the Under Armour Fierce cleat.
Brady's quoted as saying "It's what so many of the kids are wearing, and I like to try to stay cutting-edge."
But, of course the real message is that kids want to wear what they're sports heroes are wearing.
Under Armour has bagged a sports and style icon with the hopes he well help expand brand awareness and help propel Under Armour from a small, second-tier firm to a major player.
Source: Boston Globe