Ultrabooks don't stand a chance against the Apple Macbook Air

Anybody seen that commercial? You know, the one for the Samsung Galaxy SII? The joke goes like this: a bunch of people wait in line with iPhones in their hands, reading some sort of blog about the latest iPhone. As they stand in a line, they all talk about how they hope the new phone has features that are apparently completely necessary to have. You can hear them muttering things like, “is it 4g, oh god, I hope it’s 4g,” digging at the fact that apple still hasn’t embraced a technology that cell service providers haven’t even fully embraced, yet. Anyway, at some point a cute spokesgirl walks up with the new android phone that the commercial is advertising, and everyone suddenly realizes that their rabid obsession over iPhones is pointless. The line disperses, etc etc, blah blah blah.

On a similar note, CES this year is going to have a heyday unveiling what the media is calling, “Ultrabooks.” In other words, sleek and thin laptop computers with solid-state storage (well, at least this is a better strategy than “Netbooks”). This seems to be a trend in the market, as many big name PC manufacturers are releasing their versions to the masses. The sad part is that Apple released the Macbook air in 2008, and everybody laughed at it. Just like they laughed at the iPad.

Now, this article isn’t meant to be pornography for Apple Fanboys. I don’t even mean to be biased in my writing. Though, I know I am. I grew up using macs, and hell, I wrote a love letter to Steve Jobs not too long ago; but, I’m really only trying to comment on one thing. These companies all set out to prove that they are as good as Apple. That was the main point behind the Samsung commercial, it wasn’t to say that their product was more innovative than said Apple product, it was to say that it was a good alternative to the iPhone because of how similar it is. At least, that’s how I viewed their message.

Isn’t that always how it is, though? The market seems to be dominated for years by one company who essentially drives innovation. Then, all the other companies rush out similar products in an attempt to hijack the majority market share. Remember when Nintendo was an unstoppable gaming monster and Sega and Atari and Neo Geo all paled in comparison? I guess it’s just the way it is. Every time there’s a major innovation, everyone tries their best to embrace that innovation. It’s a way of staying current, but what infuriates me is how it seems that companies release these clone products and don’t seem to want to expand on an already good idea. Maybe Android tablets would have a fighting chance if they had actually improved upon the idea of the tablet, and maybe the Zune would have wowed everyone if it was anything but a complete ripoff of the iPod.

I don’t mean to bash. My point is that in order for these companies to have a fighting chance as iProducts move to the forefront of everyone’s mind, they have to really create. The moment someone identifies that next itch that everyone feels they need scratched, it’ll be a whole different ball game. Until then, I guess we have to keep dealing with half-assed assaults on brilliant technology.
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