A Red Hot Chili Pepper and Ed Ruscha; Jason Schwartzman and John Baldessari; and Ice Cube and Charles and Ray Eames are on Pacfic Standard Time


Anthony Kiedis drives around L.A. with painter Ed Ruscha; Jason Schwartzman hangs with h a floating projection of conceptualist John Baldessari, and rapper Ice Cube giving credit to mid-century design icons Charles and Ray Eames for "doing mash-ups before mash-ups existed."

It is all part of a series of promotional videos for “Pacific Standard Time,”  a series of events at more than 60 Southern California cultural institutions and incorporating a ten-day Performance and Public Art Festival in January 2012.

Jointly initiated by the Getty Foundation and the Getty Research Institute in 2002, Pacific Standard Time brings to light the dynamic history of art in Los Angeles from the post-World War II era through the turbulent 1960s and 1970s. With grants from the Foundation now totaling more than $10 million, what began as a collaborative effort to preserve the archival record of the milestones in this region’s artistic history has now expanded into a great creative landmark in itself.

 

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