“Coffee Town" is a feature-length movie produced by the folks of CollegeHumor.com. The movie is being distributed on iTunes (for $9.99), Amazon, Playstation Network, video-on-demand cable and in select theatres.
The indie movie is based on a script from "Arrested Development" writer Brad Copeland. In a storyline that updates the “You’ve Got Mail” independent vs big-guy theme, "Coffee Town" follows a website manager who fights a plan to turn the coffee shop where he spends his days working into a bar.
And, in the spirit of independence, CollegeHumor.com (who is primarily owned by Barry Diller's IAC/InterActiveCorp) funded the project themselves—spending a mere $1 million on production and a miniscule $60,000 (instead of $60 million) on marketing.
"We've built this model where we know it can be profitable on its own marketing platform," CollegeHumor co-founder Ricky Van Veen is quoted as saying. "I can see us having this dual revenue stream of advertising and stuff that we sell and promote from our own properties."