Let’s face it, pencils are a hard sell in today’s world. They’ve nearly gone the way of the Dodo, or the 1-hour photo shop, or Borders Books.
Undeterred by a changing world, Faber-Castell continues to promote and celebrate the art of pencils.
Pencil-makers date back to the mid 17th Century. In the mid 18th Century cabinet-maker Kaspar Faber produced pencils in his spare time. Faber-Castell, the company he founded, is one of the world's largest manufacturers of pencil, pens, and other office supplies.
And now, the German company presents a new advertising campaign, celebrating the creativity, the true colors, and artistic sensibilities of the pencil.