Mini: NOT NORMAL

We are big fans of Mini's NOT NORMAL brand campaign.

It is how we think. NOT NORMAL

It is what we enjoy in others. NOT NORMAL

And we think it is just right for Mini.

NOT NORMAL is the mindset that has guided the design of MINI for over 50 years. And it's the same mindset that connects the brand to people who drive MINI today. In a world where so many people are trying to fit in, MINI extends an open invitation to those who would rather stand out. And that is NOT NORMAL.

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