"New York Writes Itself” partners with The Village Voice and Leo Burnett to expand crowd-sourcing community project

We are big fans of New York Writes Itself (NYWI)—an ongoing series of crowd-sourced creative productions fueled by the real people of New York City. So, we are thrilled to share the news that iconic New York publication The Village Voice, and legendary advertising agency, Leo Burnett New York have announced a new partnership to expand “New York Writes Itself.”

New York Writes Itself is designed to connect the people of New York with the city’s creative community. Last year NYWI launched its first creative production, “NEW YORK TYPES,” a letterpress art exhibition documenting 500 unique stories submitted by New Yorkers. Hosted at The Art Directors Club of New York (ADC), the event boasted a huge attendance and was the largest single event in all of 2011 for the ADC, standing as a testament of how the idea has already made a big impact with New Yorkers.

The new partnership opens the NYWI platform to more than three million Village Voice monthly readers. “The Village Voice and NYWI have a common goal: to capture the real, uncensored voice of New York, and to build a community of New Yorkers around this voice,” said Jay Benjamin, Chief Creative Officer of Leo Burnett New York. “We joined forces during our first creative production. Together our aim is to become a go-to destination for New Yorkers who want to document and connect to the funny, weird and crazy things they experience everyday on the streets of the city.”

The NYWI website houses “The Script,” where people document unique New York moments. Locals registered as “scribes” can submit short-form content such as quotes, characters and scenes they witness in New York. The Script is then open to the city’s creative community who use it as inspiration to create art, music, short films, photography or whatever they like.

As a permanent piece of NYWI content, the best submissions on NYWI.com will be featured within the Village Voice every month. And the content is just beginning. This summer, Village Voice and NYWI will unveil an Off-Broadway production inspired by quotes, characters and scenes written by New Yorkers within the NYWI script, as well as a webisode comedy series that brings the real stories of New Yorkers to life.

“We are thrilled to be partnering on such a novel program with NYWI,” said Village Voice Publisher Josh Fromson. “For over 50 years the Voice has been a staple, downtown soundboard for all New Yorkers. ‘The Script’ allows our readers to tell their true, gritty, heartfelt New York stories the way only true New Yorkers can.”

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