PUMA and photographer Mark Zibert partnered to showcase Olympic athletes Usain Bolt and Shevon Stoddart. PUMA sponsored the uniforms for the Jamaican Olympic Team, which were designed by Cedella Marley, daughter of Bob Marley.
What looks like a projection behind the athletes is actually a 12 ft x 12 ft LED screen, specially designed for photo shoots. Mark then used water on the floor to create a reflection, while allowing the cement texture to show through. The projection displayed both images shot by Mark and personal images of Jamaica from Cedella Marley.