Saab owners stay true to their loyal friend until its last breath

For decades, Saab owners have dealt with endless electrical problems, hose leaks and other mechanical defects that were just part of the Saab experience. Still, through all of the mechanical troubles Saab owners suffered through, they have always been some of the most loyal fanatically loyal fans.

Even now, with Saab in bankruptcy after being tossed to the curb by General Motors, and effectively no longer in operation, Saab enthusiasts are gathering this weekend across this counrty and around the world in rallies, caravans and other meet-ups designed to show their affection for the Swedish brand.

They're holding out hope--hanging on by the thinnest of threads, that all is not lost and that a white knight might come in and save Saab at the last minute.

The chances of that are slim, however.

From Brandchannel, here is a quote from former Saab CEO Victor Muller:

"Although I am not anymore Saab’s CEO — you all know that we did not manage to keep the company alive, unfortunately — I would like to thank all of you personally. Without people like you, Saab would have no reason for existence. Without people like you, we would have never bought Saab back in 2010. At that time there were convoys all over the world. Today and yesterday, some 110 events in 42 countries were organised. Which car brand would ever be able to touch that? That is something unique.

Saab is everything but over. I do not want to create any expectations based on nothing. There are some very interested parties who would like to take over Saab as a going concern. They do not want to buy some parts of Saab, but the whole enterprise. This is very encouraging. I cannot predict whether this will succeed. This is something I cannot exert an influence on. I am just helping — to the best of my abilities — the administrators make a deal."

For adventurous shoppers seeking deep discounts, Saab dealers still have about 2,200 cars in their inventories that are still for sale.

Source: and Brandchannel

blog comments powered by Disqus

The Featured Five