We couldn’t resist but give you a double-dose of Sunday in Shorts this weekend. Here’s “Desire,” a branded short film created in collaboration with Ridley Scott Associates, The Brooklyn Brothers, starring Damian Lewis and Shannyn Sossamon with music by Lana Del Rey for Jaguar's F-Type sports car.
The term “branded content” means that the short film is entertaining with a purpose—to make the $90,000+ F-Type an object of desire. Desire uses sexy actors, a car chase, a twisty plot and lots of gunfire to accomplish this. We say they do a pretty good job of opening up the desire in anyone who watches.