Tablet Rethinks Hotels with a Competition to Envision the Perfect Social Hotel.

How often have you thought, “If given the chance, I could design the perfect hotel”?

Well, it might just be your time to shine. Tablet Hotels and Jovoto are partnering-up for a hotel design challenge intended to solve one of the oldest problems in urban hospitality: bringing people together. They’re looking for designers of all stripes to bring out their inner-architect, and envision the perfect social hotel.

So, what’s a “social hotel?” It is the most modern-style of destinations that’s an authentic social hub—a place where guests and locals mix in the lobbies, nightclubs, and hotel restaurants—a place where a variety of interesting people come together in a myriad of ways.

Tablet says that finding the perfect social hotel is a task that requires a certain nous ne savons quoi.

It’s partly a design competition, but the challenge is as much conceptual as it is aesthetic. This seems like a perfect competition for all of us who are passionate about design, and travel.

Judges include such industry insiders as Brent Hoberman, founder of lastminute.com; Shuwa Tei, architect of Tokyo’s Claska Hotel; Mark Sainsbury, co-owner of London’s Zetter Group; industrial designer and creator of “scenarios for living” Matali Crasset; and award-winning Dutch architect Rob Wagemans, co-founder of Amsterdam’s Concrete Architectural Associates — as well as Laurent Vernhes, Tablet’s co-founder and CEO.

"The most promising concept will join Tablet's online selection," said Mr. Vernhes, "where it will be tested against its real-world competitors by the most demanding judges we know: our customers." And, beyond these bragging rights, prizes with a total value of $20,000 will be awarded (including a $3,000 1st place prize, and a jury prize with a cash value of $10,000).

The competition is open through May 30th. Entries will be rated within the Jovoto community on an ongoing basis until the deadline, and then the judges will deliberate for one week to select the winning concept from among the top-rated entries. 

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