The fashion magazine Vogue sets fashion direction with its editorial content. Where Vogue points, others follow. So it is should not go unnoticed that the editorial directive from the home office—Conde Nast is promoting a new line in its editorial pages—ban underage and underweight models, and promote a more positive body image among women across the globe.
"Vogue editors around the world want the magazines to reflect their commitment to the health of the models who appear on the pages and the wellbeing of their readers," said Jonathan Newhouse, chairman of Conde Nast International, "Vogue believes that good health is beautiful."
The editors of all 19 editions of Vogue around the world have pledged to use only healthy models no younger than 16.
In a six-point pact will appear in June issues, with the editors pledging to not to knowingly work with models under the age of 16 or with those "who appear to have an eating disorder". American, French, Chinese and British editions will start following the new guidelines with their June issues; the Japanese edition will begin with its July book.
"We will work with models who, in our view, are healthy and help us to promote a healthy body image," they said, and will require casting directors to check models' ID prior to photo shoots and encourage "healthy backstage working conditions".
"We will be ambassadors for the message of healthy body image," says the pact.
While Conde Nast publishes other fashion magazines, including Glamour and Allure, the publisher said there are no current plans for these guidelines to be adopted across the company.
The Council of Fashion Designers of America already adopted a voluntary initiative in 2007, which emphasizes age minimums and healthy working environments during New York Fashion Week, and London Fashion Week designers sign a contract with the British Fashion Council to use models who are at least 16.
While Conde Nast might not be a trendsetter here, they are certainly welcome at the party.