The mission of Blue Claw Co. is to invest the time and resources into making the best possible bags for their customers. The company was started in 2010 while co-founder Adam Blitzer was living in South America. “I have always been an avid traveler and after my carry-on suitcase that I had been using fell apart in a remote pueblo in Southern Argentina, I realized the importance of quality, durable luggage,” recalls Adam. “I was ready to make a significant investment in my next bag but, to my dismay, was unable to find the ‘perfect bag’ that I was envisioning.” Adam immediately began drawing some concepts on paper, and started the company with Alex Realmuto when he returned to the U.S.
They started with a single weekender bag called the Worton, and now have two full lines of bags—the Classic and the Urban.
The bags are well made, in America. They are made with water resistant full-grain leather from the top layer of the hide, which has all of the grain and has not been sanded, buffed, or snuffed. The natural surface of full grain leather burnishes and beautifies with use. The hardware is YKK zippers and 100% brass hardware throughout every bag. The waxed canvas or synthetic ballistic nylon materials are thick and tough.
Blue Claw produces classically stylish bags designed to stand the test of time. The Argentines, known for their European fashion sense and carefree attitude, provided some of the inspiration for the designs. You won’t find wheels or roller-boards in the descriptions of the products. The bags are developed not to last months or years but instead to sustain the test of time, both in look and in function. “Our hope is that they will be used for decades and handed down between generations from father to son,” says Adam.
Each Blue Claw bag is tested extensively and the company works to strategically design bags that are as minimalistic and functional.
Blue Claw Co. customers range from 20-something professionals in New York City to 40-something businessmen from Idaho. The common ground among their customers? They’re knowledgeable when it comes to good, sturdy, high-quality luggage. “They are seeking bags that align with their style – not too cumbersome or flashy – but bags that showcase a timeless style,” says Adam.
Customer service is another critical component of the Blue Claw CO. experience. They find that they end up not only advising customers on what the perfect bag is for their needs, but taking it a step further really making the shopping experience as pleasant as possible. “We’ve had conversations with our customers about restaurant suggestions when they are traveling, have gotten photos from them using their bags on African Safaris, ended up introducing ourselves to customers who are purchasing locally. We really strive offer our customers as memorable an experience as possible and by doing so; have prompted an excellent word-of-mouth response.”
In the coming months, Blue Claw and will be adding to their line with a small goods collection that will include wallets, passport cases, padfolios and keychains. “We have heard loud and clear that our customers love our products and want to carry Blue Claw as often as possible” says Adam. “These smaller items will give people more opportunities for daily items.” Plus, they plan to add more sizes and colors, as well as a lower price-point all canvas line that will include a dopp kit, duffle bag, briefcase and weekender.