There is a growing “Gig Economy,” where individuals are paid based on matching a specific skill, to a specific need. Call them freelancers, call them entrepreneurs, call them Indie Workers—there are more and more people living off independent work environments. The concept of a career is so different than it was even 5 years ago. There's a cultural shift happening in the way people think about work—away from the 9-to-5, Golden Handcuffs, and “Working for the Man.”
Fiverr is an entrepreneurial start-up stepping forward to provide a stage for this growing market of creative people looking for more independence from their job—those inclined to identify with the gig lifestyle. It is an engaging way for workers to make money and buyers to find talent. The basic idea behind Fiverr is that everyone has a skill, talent or resource that someone else can benefit from. It creates a P2P (person-to-person) relationship between those with a skill, and those with a need. With Fiverr, Jobs are created for people at every skill level, paying anywhere from $5 to $500 for a gig.
“We have a big opportunity to provide everything someone needs to start their own business and to give support to users with our network of likeminded new entrepreneurs,” says Founder Micha Kaufman, “Together we’re really shaking things up, and well on our way to making the kind of splash eBay or Amazon did for e-commerce.”
Micha started Fiverr with partner Shai Wininger about three years ago. Longtime entrepreneurs themselves, Shai and Micha were looking for something truly disruptive to take on when the idea of Fiverr came to them. “The idea that people could pay the same amount as a morning latte for a certain service seemed really appealing - so we created that place, we created this gig economy, and Fiverr was born.”
Fiverr allows people at every skill level to trade services for payment—on a gig-by-gig level. From TaskRabbit to Uber and Lyft, this independent workforce is finding ways to earn a living—and start a business, without the overhead of creating their own “company” with infrastructure, or being a cog in the wheel of a big company.
“There's a boom in modern entrepreneurs embracing the gig economy,” says Micha, “We have a big opportunity to provide everything someone needs to start their own business, and to give support to users with our network of likeminded new entrepreneurs.”
“Before Fiverr, there wasn't ample opportunity for the individual who was looking for a non-traditional workday,” says Micha, “Fiverr is the effortless choice for these creative people that want to monetize their many skills outside of a cubicle, and it's dead simple to use.”
Fiverr is one of the largest gig marketplaces in the world, based around the concept of doing good for people, and to help people monetize their passions. “We celebrate creative people and want to give everyone an equal chance to build a sustainable source of income, and have fun while doing it. Our core mission is to bring value to our community, to unlock the fire in people and give them a stage to develop their talents. If we're not bringing value to our community, then the Fiverr concept simply doesn't work.”
But it looks like Fiverr is working. The company saw enormous growth in 2012, added a new office in New York, and hired some industry veterans and sharp talent to round out their team. Fiverr Founders Micha and Shai already disrupted the gig economy once, and they’re hinting that they are about to do it again. “The next generation of Fiverr is currently underway, and it’s going to be amazing. We can’t wait to share it with the world.”We’d bet a fiver that they’ll shake things up, and disrupt the world again—making the working world a better place for the modern entrepreneur.