Jonathan Plotzker and Don Snider believe that men and women deserve to feel great in their skin. Their San Francisco-based start-up Heliotrope specializes in high-quality, all-natural products with a focus on local suppliers and simple, organic ingredients.
“Heliotrope came about because both Jonathan and I wanted to step away from the corporate world and start a business of our own,” says co-founder Don Snider. “Jonathan had experience in skin care, having worked for Bare Escentuals in the '90s, and I have a tech and marketing background.” Jonathan and Don joined forces and started working on a business plan in their spare time—meeting after work, during lunch breaks, etc, and eventually began working with local chemists and aromatherapists with the goal of creating a clean, well-made, fragrance-free skin care for the market.
Heliotrope offers natural, healing skin care for men and women without added fragrance, and consult with each client to create custom, individualized aromatherapy blends, using all-natural, undiluted essential oils. “We enjoy sharing our enthusiasm about natural skin care and providing products that soothe, heal, moisturize and protect."
Don and Jonathan consider every interaction with customers an opportunity, providing vital perspective and insight. That’s why their business plan included opening a physical store—connecting them directly with their customers. Their online shop allows them to sell globally.
Heliotrope offers customers the ability to create customized aromatherapy blends, made from natural ingredients. They say that Heliotrope is where natural gets personal. Heliotrope is committed to providing skin care products that are legitimately guilt-free. They avoid unhealthy (or even questionable) ingredients and pack each bottle with materials that have noticeable positive effects. “We don't buy into the idea that succeeding as a business means compromising our ideals or the quality of our products,” says Don, “This is an era of progressive ideals and a collective shift toward natural, local, and accessible goods. We're working hard to get our products on the shelves of the stores and boutiques that embrace these philosophies.”
Heliotrope is dedicated to providing healthy products at an affordable price, “We gasp and shudder at the thought of people spending inordinate amounts of money just to get natural skin care products.”
It seems they’ve taken greed out of the equation and made wholesome products that anyone can afford, allowing everyone to feel great in their skin.