The tribe of self-aware, fashion-forward men is growing at a rapid pace. Dressing-well as an expression of individuality is becoming more and more part of a man’s daily decision process.
Online haberdashery Mind the Chap seeks to provide men with an option of expression and individuality for their wardrobe, and allow them to find clothes and accessories that project their desired persona. They’re laser focused on what’s just right for men between the ages of 25 and 35—curating relevant brands and products, and providing reliable style options and wardrobe/lifestyle advice.
Two Women, One Menswear Concept.
Mind the Chap was created by retail mavens and seasoned entrepreneurs Sapna Shah and Lisa Walters. After six years visiting over 175,000 stores analyzing retail trends for the financial services industry through their well-respected consultancy, Retail Eye Partners, Lisa and Sapna combined their business-savvy, entrepreneurial spirit and keenness for uncovering the “next big thing” into Mind the Chap.
The company brings emerging brands and designers from around the globe to style-conscious men. By highly curating an assortment of apparel, accessories and lifestyle items, men can be guided into styles that fit who they want to project out in their professional and social lives. Mind the Chap combines the high-quality, hand-craftsmanship and design point of view of luxury design, but leeps the bulk of its goods priced between $100 and $500. According to Sapna Shah, “Our assortment is primarily casual yet fashion-forward, with a hint of edge and unexpectedness that allows the more style-savvy guy, as well as the guy just starting to experiment with trends, options for their wardrobes.”
Mind the Chap is about great design, emerging brands and unique pieces that are authentic and interesting. The company finds under-the-radar designers and brands that are on the cusp of greatness, bringing men a unique assortment of apparel, accessories and lifestyle items that only the most style-savvy insiders know about. They strive to introduce the best new brands that are on the forefront of the fashion trend curve—keeping products that are fresh, and relevant. They also advise shoppers on how to mix and match a variety of brands and items together to create their own style.
Mind the Chap seems like the perfect company for men who are interested in updating their apparel and accessories but don’t like shopping from store-to-store-to-store to find what they want. Let’s face it, men like a one-stop resource for great design and well-made goods,
Mind the Chap is just emerging in the marketplace, with only about 3.5 months under their belts (pun intended). Ultimately, Sapna and Lisa view Mind the Chap as a global resource for emerging and independent brands for men in apparel, accessories and lifestyle items (e.g., bicycles, surfboards, grooming items, camping gear, sporting goods).”
We say they’re off to a darn good start.
Sapna Shah and Lisa Walters