Tony Patella and Pete Searson have been friends for two decades. During the depths of the Great Recession, the duo decided to focus on their passion for all things well-crafted and authentic and launch Tellason. They decided that after working in the apparel industry for 20 years, “…it was time we took things into our own hands and made something of our own-something that stood up to our personal waterline, so to speak.”
A proper pair of men's jeans was their answer. They believed that guys would make a switch from buying trendy/disposal "fashion" to basic, high quality clothing and shoes and actually care about the provenance of the components and the country of origin. They set out to make a jean that mattered.
“Our customers are guys that appreciate quality, classic jeans sourced in the right places and made the right way,” according to Tony, “This isn't fashion.”
Tellason is focused on great fits, beautiful fabric from Cone Mills' White Oak plant in Greensboro, North Carolina that is cut and sewn in San Francisco, California. They’re not trying to be all things to all people. “If a guy is looking for a boot cut jean with an eagle embroidered on the back pocket flap, we're not for him,” says Tony. “Our business revolves around our three exclusive Cone Mills White Oak selvage fabrics (12.5, 14.75 and 16.5 oz) and our five fits (15 items). We endeavor to keep these 15 items in stock at all times and then add other things we like, a shirt, jacket, a twill, etc., as we see fit.”
“We believe that our biggest opportunity to grow is with guys who have never owned raw denim, but that are convinced to give a pair a shot,” says Tony. “We maintain that once you take the time and effort to break-in a pair of raw jeans and the outcome is the most personal, best pair you've owned, you won't go back to buying what we call "pajama" jeans -- those that have been pre-treated/destroyed with stones, tools and chemicals. It's an absurd notion (destroying jeans) when you think about it. No one buys a ‘new’ car that has 50,000 miles on it and scratches and dents.”