FIVE SCOOP: The City Bag is Beautiful, Functional and Versatile.

There is a new ergonomic and stylish shoulder bag designed to help with neck and shoulder problems. Called the City Bag, it was created by product designer and chiropractor Dr. Morgan Jensen.

Morgan saw the need for the City Bag after treating hundreds of women with neck and shoulder problems due to the way they had to hike up their shoulder to carry their bags. The only viable alternative to date was the backpack—not a very stylish option. 

“I love things that are beautiful, functional and versatile,” says Morgan. “There’s simply no other backpack in the marketplace that can be converted to a shoulder bag.”

Morgan is currently raising money through a Kickstarter campaign to begin production and distribution. As far as growth, “I’ll be introducing two other unique products next year which I’m very excited about.”

The City Bag is ergonomic and stylish making it perfect for the office or evening. It is also functional—roomy enough for essentials, and versatile - you can wear it as a backpack or a shoulder bag. 

But wait there’s more. It is also reversible so it is wearable in two different colors for a total of 4 different looks.

Morgan says it is the perfect accessory for the professional woman who wants to seamlessly transition from work to evening. It's where style and functionality meet.

After the Kickstarter campaign, the City Bag is expected to  retail for $450 (leather) and $275 (Vegan faux leather) and will be made in the U.S.A.

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