At noon on any given weekday, you’ll see a huge line of people that snakes outside San Francisco’s Ferry Building and down its famed Embarcadero. What are they waiting for? Perhaps it's the Ahi Poke Crispy Tacos, and Sweet Potato Fries, or a Niman Ranch Blue Cheese Burger and a Lagunitas IPA.
Yep, Gott’s Roadside is a different kind of burger joint, and a popular one at that. Gott’s serves variations on American classics made-to-order from high-end, locally sourced ingredients including California wines and beers. It’s a twist on the classic American drive-in.
Brothers Joel and Duncan Gott started a gourmet deli and produce market in the early 1990’s. With success came the interest in expansions. That’s when they came across a 1949 burger stand in St. Helena—Taylor’s Refresher, and designed to expand beyond a market and to rebuild the old fashioned drive-in and take over the lease. “We really wanted to preserve that iconic 1950’s California look and feel and serve classic American food,” says Joel Gott but with an unexpected Napa Valley twist.” It took off. The brothers sold the market a couple years later and didn't look back.
Gott’s Roadhouse now has four locations throughout the San Francisco Bay Area—both drive-ins and walk-up locations.
What drives the Gott’s brothers? “We really enjoy food and we love making people happy.” says Joel, I get excited when I try amazing food or see a great piece of branding or artwork. It inspires me to create a better product and better experience for our customers
Of course, Gott’s isn’t the only gourmet burger place around, the demand for high-end comfort food continues to grow, but Gott’s seems to have a successful recipe for growth. “The challenge is staying relevant, while staying true to our brand., says Joel, “we do that by constantly working to improve the quality of the food we offer through local sourcing, going organic when possible, and growing some of our own produce. Our menu sets us apart too by going beyond burgers and shakes, with fresh salads, seafood, and a list of local wines and beers. Our customers are families and anyone looking to have a relaxed meal made with quality ingredients. They love us for our good food, friendly staff, and the fact that we offer an experience that's modern but a little nostalgic at the same time.”
Everyone on our team gets excited about good food and providing a great customer experience. Having people that care about food and hospitality is hugely important to succeeding as a restaurant. As a customer, you can see and feel the difference.
Cheeseburgers and chocolate shakes reimagined. That’s Gott’s Roadhouse.