KICKSTART THIS: The sexy and effective Spurcycle Bicycle Bell.

Spurcycle was founded by two San Francisco brothers (Clint and Nick Slone) who are focused on making high-quality bicycle accessories for everyday errands and commuting—encouraging more people to use bicycles more often.

Clint and Nick have day jobs as product design and operations consultants, but they’ve managed to bootstrap Spurcycle by staying up all night designing grips, bells, and imagining a future of other Spurcycle products.

Last year they used Kickstarter to launch GripRings—customizable grips of individual rings for handlebars. And now, the brothers Spurcycle have designed a bike bell with a powerful sound, and a trim, precision form that fits on virtually any bike: modern road, mountain, or vintage townie.

They say they’ve designed a bell that is exceedingly effective in a busy, urban environment and looks sexy on any bike. “We tasked ourselves with distilling your average clunker bell into a smaller, more potent, and more streamlined form—befitting even a peleton-crushing road bike. To do so forced us to reconsider every design aspect and engineer to a higher standard.”

The Spurcycle bell works with just a flick of your thumb without repositioning or stretching the width of your hand—making it easy to deliver a light courtesy "ding" while passing another rider to an alarming "DING-DING-DING" to grab a driver's attention. 

From form to sound, this does look like the perfect bicycle bell.

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