The Project Paperclip exhibition creates a more profound interpretation of photography by adding sound as augmented reality to the experience. Augmented Reality incorporates a digital interface to permit the creation of a bridge between our universe and the digital universe, creating a mixed ambience in real time where the differentiation between these two realities is reduced.
The effect is unique each time it is activated as the algorithm utilizes real variables for its processing, such as: the time of day, the level of noise that exists in the room, your voice, the movement and localization of the user, amongst many others.
This exhibition, the first photographic exhibition to use Augmented Reality, was imagined by the Portuguese creative Nuno Serrão. Visitors that have an iPhone 3 or above can download Project Paperclip from the AppStore. The immersive experience is heightened by the quality of the headphones, and your imagination.