THE FIVE-GEST: You're Weekly Wrap-up of What you Shouldn’t Have Missed in THE FIVE-STIR.

I hope you had a great week. We were (as always) busily stirring things up at THE FIVE-STIR. In case you missed anything, here's a quick recap of five articles you really shouldn't have missed!

THE BEST BUY CHALLENGE: HOW TO DEAL WITH THE SHOWROOMING TREND.

Big Box stores are going through an identity crisis as more and more consumers simply use them as showrooms to browse, and then turn to their mobile devices or laptops for purchase. Can Best Buy, one of the last remaining big box electronic retailers survive? It is time to pivot, but can they do it, or are they rearranging deck chairs on the Titanic? Read more here.

 


THE OBAMA GIFT REGISTRY, BECAUSE WHO NEEDS ANOTHER GRAVY BOAT?

In 2008, the Obama campaign successfully employed social media to create advocates (and donors) out of Generation Y. Now, they’ve created another innovative program to raise funds for the campaign—turning your wedding gift registry over to the Obama campaign. Go here for the full article

 

THE FIVE READS: ESSENTIAL BUSINESS BOOKS—YOUR SUMMER READING LIST FROM CHIP CONLEY, DANIEL PINK, JIM COLLINS, JASON FRIED AND PETER GRUBER

To me, a great business book is one that inspires action, and becomes a regular resource throughout my business day. As summer approaches, why not take these five essential business books on your vacation and see what motivates you. Your reading resource is here.

HUSTLER RELATIONS (PART 1): WHAT'S UP WITH BRAIN DRAIN?

Regular THE FIVE-STIR contributor Matt Van Hoven takes a look at the concept of “brain drain” in the agency world, and defines how to resource great talent, when needed. “There's no secret to this, it's all about hustle. But why spend all that time learning how to define this stuff through conversational osmosis when you can just learn from us?” This is part 1 in a series. Get Matt's advice here.

 

DON'T BE A 'SLACKTIVIST'. BE AN ACTIVIST.

Rocky McGredy takes a look at the “Anonymous” and “The Occupy Movement” and questions what’s next for these groups, and whether members are merely a bunch of “slaktivists.” Read Rocky's rant here.

“I don’t know about you, but I am sincerely scared by the rise of slacktivists. I know that people are prone to bandwagoning, and it’s pretty innocuous when it comes to things like sports and pop-culture (though still annoying), but causes are something completely different. Causes change things. At least, they are meant to change things. These are social issues that are meant to inspire legislation to fix broken systems. This is world changing stuff, and if we can just drop those topics as quickly as we can unfollow someone on twitter, what does that say for the young voting population? Are we just gonna sit on our ever-pretentious, opinion formulating asses and just watch the world burn?”

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