American Express CMO John Hayes on the "Social Consumer" (at Pivot Conference)

I recently had the pleasure of attending the Pivot Conference in New York. One of the speakers, John Hayes CMO of American Express, was particularly articualte on how the social consumer is changing how we market. His talk focuses on three organizing principles of navigating the social web: 1). Speed. 2). The art of isteinging 3). The complete loss of control:

First Wave of “Social Web” is Over from Pivot Conference on Vimeo.

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