More consumers are comparison-shopping and making purchases via their mobile phones this year, based on Black Friday numbers. PayPal reportedly saw a roughly 650% increase on mobile payments, while mobile product searches also increased.
Could it be the tipping point for mobile phone shopping use?
We may be getting to the point where there is a proliferation of smart phones and savvier and more comfortable users willing to use them for more than email and as a traditional phones.
"People were taking advantage of their mobile phones to compare prices once they were inside stores," Mr. Kumar said.