Chief Detail Officer: Sweating the small stuff with Rory Sutherland

It may seem that big problems require big solutions, but ad man Rory Sutherland, speaking at TedSalon London 2010, says many flashy, expensive fixes are just obscuring better, simpler answers and proposes companies should install a Chief Detail Officer in their organizations. To illustrate, he uses behavioral economics and hilarious examples.

Watching this video may be the most efficient 12 minutes of your day.

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