Ford and The New York Times have found a way to make their traditional newspaper print ads interactive.
In their new campaign for the Ford Edge crossover vehicle, and ad in The New York Times includes a 2D barcode that when scanned by the reader's smartphone, they'll be linked to a selection of Times articles on technology and style intended to appeal to target Edge buyers. When someone uses the barcodes to link to the stories, Ford banner ads will appear at the top of those mobile pages, extending the company's branding to the phone screen.
This is the first time the newspaper has worked with an advertiser to include barcodes that link to Times content.
Source: Online Media Daily