KFC is test marketing re-usable 100% propylene containers, replacing the styrofoam boxes KFC has been using for side orders, such as mashed potatoes, green beans, and coleslaw.
The new container requires 25 percent less energy to produce than the old polystyrene, and generates 50 percent fewer greenhouse gases. And because the container is both microwave- and dishwasher-safe, consumers really can reuse it. Company research shows that so far, about two-thirds of customers keep the containers for at least six weeks.
We love the environmental sensitivity of the concept and the KFC brand logo atop a reusable container to extend the brand to everyday use.
But we just want to make sure they don't replace the iconic bucket any time soon.