Here's one thing you won't get with the digital download of Katy Perry's new single: "Teenage Dream"
Katy’s new album is scented to smell like cotton candy.
As reported in Cambio News, Perry says, “I had this idea to have the actual booklet of the CD scented, which is something I had never heard of anyone else doing, and especially since the (cover) picture was of me on a cotton candy cloud. I said, ‘Can we make this happen?’ You know I always have these crazy ideas… and it happened!”
While we're not sure there are a lot of rock stars we'd like to smell, we like the idea of promoting the sale of traditional media goods (i.e. CD's) with something that is unique only to the physical product, and not available online.