Well, it’s day 2 of Pivot Con and we’re a little late.... but that’s okay! We still made the first speaker, and I’m extremely grateful for that. Jon Bond, CEO of BigFuel, had some amazing insights on what makes social media unique for marketing. What clued me in to how effective his statements were was the amount of push back he received from the audience. That’s breaking the mold, that’s being controversial. In day one, the content spoke to the techniques of marketing via social media. “What can we do to fit in the niche,” seemed to be the general theme; but when it boils down to it, it’s not about fitting in. We’ve all been through grade school, we all know what happens when we try to fit in.
As a “millennial,” this is the first time someone’s strategies have spoken to my generation. That’s not to say that I didn’t absorb what other people were saying. Technique is important, as well as curating your content.... but it’s not just about pushing your content out there to the masses and hoping for the best. Brands are personalities, companies are living human beings. I can’t stop talking about Zappos because they never flood my stream with deals or ad content. I think what social media (especially twitter) has done is humanize what once seemed untouchable. For the first time, corporations are out there naked and unprotected. It’s definitely a scary thought, but when you’re living in a glass house you have to be prepared to pick up the pieces when it shatters.
This is essentially what Mr. Bond (sorry, had to do it once) was saying. With such different subject matter, it’s entirely expected for the seasoned vets to question such a radical change. I’m just a 20-something blogger, but I know what I like. I like to be understood. When a brand seems to match up with how I’m feeling, what I’m thinking; I feel more connected than when someone attempts to tell me what I like. That’s my generation. It’s all about individuality, so put yourself out there and be your own living breathing organism. Everything else will follow, I promise. And me? I always follow back.