I grew up in a Southern California beach community. And I can tell you, surfer dudes were the cool geeks before there were techy geeks.
As proof, the folks at Sanuk deliver a fun video-- Shit Surfers Say - Created by: Joey Maiocco, Scott Nichols, Adam Walker, Tony Vercelli.
Sanuk provides creatively inspired yet distinctively designed footwear products for the global outdoor community. Taking its name from the Thai word for fun, Sanuk strives to make innovative products that are as much about funk as they are about function. Sanuk products are now distributed in nearly 70 countries worldwide. Check out their advertising campaign.
Smile...Pass It On!