Once you've got a brand conversation going on Twitter, what's a marketer to do with all of those Tweets?
The fine folks at Trident decided all those positive Tweets could make a really good ad in a print newspaper.
The company took out a full-page ad in USA Today and The New York Times highlighting ten Tweets under the headline "The people have Tweeted."
Apparently, the featured Tweets were discovered by the Trident team using Twitter Search, and that they used Twitter to contact each party to secure their approval.
Of course, the use of testimonials is nothing new--think of movie advertising using a quote from Rolling Stone, or a car ad quoting an editor at Road & Track, but it is nice to see the promotion of consumer generated content held up in high enough regard to be used in an old-school media format like print newspapers.
Long live all forms of media--print, and online.
