The Top Ten Subculture Stereotypes: From Hipsters and Yippies to Blerds and DINKs

Anthropoligists love to categorize social subcultures, and the media (and marketers) love to bucket and categorize everyone into groups. You know of "Red Necks" and "Bible Thumpers," "Limousine Liberals" and "WASPs" but what about these ten subcultures? The list may start off sinmple, but I guarantee you haven't heard (or know the true meaning) of all ten.

1). Hippie (Hippy): 1960’s flower-children who shunned the 1950’s conventional norms. Their God? The Grateful Dead.

2). Yippie: A spinoff from the Hippie movement, Abbie Hoffman and Jerry Rubin coined the term in the mid-1960s to refer to "members" of the Youth International Party (YIP!), dedicated to merging New Left activism and the hippie counterculture to create a revolution that would be both personal and political--as well as fun. Yippies rejected all -isms, including socialism and anarchism, in favor of the motto of "Do your own thing"

3). Hipster: Initially used to describe beatnicks who had moved into San Francisco's Haight-Ashbury district, but now describes young people who are at the cutting edge of alternative fashion and lifestyle trends (and is now seeping into broad society). A “real” Hipster values independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter.

4). Preppy: Lisa Birnbach's 1980 book Official Preppy Handbook, was written to poke fun at the rich lives of privileged East Coast college students, but ended up being the guidebook for a generation of well-educated and well-connected upper-class young people—entirely too focused on material possessions, appearance and professional success. See the movie “Sixteen Candles.”

5).Yuppie: A spinoff of Preppy, a Yuppie is an acronym for “Young Urban Professional”—basically a grown-up Preppy. Watch Christian Bale portraying a yuppie in American Psycho to understand all.

Here a few sub-Yuppie groups:

DINK: A married Yuppie (D)ual (I)income (N)o (K)ids

GUPPIE: A gay Yuppie

Yup: A Young Yuppie

6) Yupster: (yuppie + hipster) A hipster with a professional job who seeks to climb the corporate ladder but remains true to indie musical tastes, lives in a hipster neighborhood, and likely has a hipster hairstyle. Probably in their 30s and 40s.

7). Grup: A grown-up in the minority, finding themselves among younger people. Coined by Adrian Spies, writer of the Star Trek episode featuring a post-apocalyptic world where only teenagers survived, a Grup is essentially a grown-up Hipster, or Yupster. In the Star Trek episode the kids on the planet  call Kirk and the crew “grups,” which they eventually figure out is a contraction of “grown-ups.” It turns out that all the grown-ups had died from a virus that greatly slows the aging process and kills anybody who grows up.

8). Yindie: (yuppie + indie) or Alterna-Yuppie A hipster with a lucrative day job. The Decemberists are perhaps America's foremost "yindie" band: A group that produces music that's perfect for playing air guitar while laying back in your Eames Lounge Chair.

9). Geek: Not to be confused by Nerd (see below), a Geek is someone who is generally not athletic, and enjoys Video Games; Comic Books; being on the internet, and etc. Geeks have been in vogue for the last ten+ years given the rise of power of those geeks who start and run technology start-up companies

10). Nerd: An intellectual Geek. See Mark Zuckerberg for reference. There are also Gerds (Gay Nerds) and Blerds (Black Nerds).

raster illustration of hipster man smoking marijuana courtesy of Shutterstock

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