Identifying the behaviors of your target audience is one of the first rules of Marketing.
And while the world seems quite enamored with using social media to communicate to any and all target audience, a recent study by NetProspex is a nice reminder that not all social media consumers are created equal.
According to the study, people who work for companies whose primary business is search engines/online portals are the biggest consumers of social media. Those in the ad/marketing field ranked second.
Filling out the top 10 in the standings of most social industries were "banking," "traditional media (TV, radio, newspapers, magazines)," "toys & games," "human resources & recruiting," "information technology," "software," "consumer electronics" and "retail apparel."
The least social of the 50 rated industries? People who work for funeral homes and funeral-related services, may they rest in peace.