The Five

I've said it before, and I'll say it again. Dear advertisers: Please stop photoshopping spokespeople within an inch of their celebrity. You paid all that money to have that celebrity ...

There once was a time when women were portrayed exclusively by Madison Avenue as moms or wives (remember Mrs. Folgers who scolded wives for not giving their husbands a good cup of ...

The Wall Street Journal published a lot of ridiculous things today in a story about GM that are making me scratch my head, because the words make my brain itch. To wit ...

There’s a lot of data out there. A lot. And if you’re a marketing professional, you very likely see huge PowerPoint decks and Excel spreadsheets filled with charts, graphs and ...

Marketing a website online can be a daunting task for some. At first glance it might seem like it is a straight and forward process but the reality is that it’s ...

It might be a perfect time to air this commercial for ECHO Outdoor Power Equipment or the worst time to air it. You be the judge. In the aftermath of another "Underwear ...

Starting an entire television network is a big deal. There are issues around distribution and viewership (which can be inextricably tied), and the idea of running programming 24 hours a day is ...

Does drinking Gatorade help you get over the flu? A health group says a recent Gatorade ad featuring basketball legend Michael Jordan deceptively implies the drink helped him hydrate while suffering from ...

There was an article in AdAge recently that detailed ten unexpected media placements. It’s a funny story, with tales of advertising on manhole covers and the soles of shoes. Billboard Magazine ...

Twitter, Path, Square, Airbnb—what do all these multimillion-dollar companies have in common? All the CEO’s are designers. In the last 20 years, branding has become one of the most important ...