What would you get if you mixed social media, mobile technology, locally grown food and biodegradable supplies?
A newfangled burger joint in New York City called 4Food.
4Foods goal; is to create: "fast, fresh, nutritious, delicious, reasonably priced foods made of natural ingredients and customizable to our tastes."
And they're designing their restaurants around maximizing customer interaction, Apple iPad technology, and word-of-mouth programs.
The call their restaurants "immaculate, modern, interactive, event restaurants."
Because they believe that "meals are necessarily social events."
At 4Food, scheduled to open in early August, customers are encouraged to design their own burger concoctions (beef, lamb, pork, turkey, veggies, salmon or egg?), name them, and then broadcast to their social graph about it by using social media tools like Facebook, Foursquare and Twitter.
By creating and naming a burger, customers who've filled out "profiles" receive 25 cents in their accounts every time somebody else orders that burger.
By actively broadcasting on Foursquare, customers can get double-value coupons by racking up check-ins on the leader board.
Ordering your burger has a technology-bent as well. Customers can self-order at the restaurant using Apple iPads connected to 4Foods ordering system. "We were going toput these big bulky kiosks in so that people who didn't want to standin line could order their food and go straight to the pickup counter,"says Kidron. "Then the iPad came out and we realized that Web orderingwould work just as well on an iPad. We reduced the cost and are able tohave more terminals."
By utilizing cost-efficient word-of-mouth marketing, the owner of 4Food says "With the money we've saved in marketing, we can afford to buy betterproducts that are genuinely local and genuinely sustainable."
Source: AOL Small Business
