Marketing a website online can be a daunting task for some. At first glance it might seem like it is a straight and forward process but the reality is that it’s not. If you are attempting to market your own website but hold no passion for marketing & branding you might have some challenges ahead of you.
Sure you can read massive amounts of articles and online tutorials but when it comes down to it you need the passion to really push things forward.
Here are some pitfalls to avoid when attempting to market your own website.
Reading Incorrect Tutorials & Articles
Just because an article is online does not make it true. You have to understand that there are many people that write blog posts and articles that might not really understand what they are writing about 100% of the time. Make sure you are reading good search engine marketing sources that are industry standard voices to get the best information to help you grow.
Reading Out of Date Material
The search engine space is a lot like holding onto the window of a runaway train. If you lose your grip you might never make it back. Material can quickly go stale which is why it is important to keep up with most up to date search engine marketing information. The algorithms change almost daily and if you are still using out of date SEM techniques you could find yourself spinning your wheels.
Here are a few industry sources to follow:
- http://www.brandignity.com/blog/ (wink)
Too Much Lag Time
Search engine marketing works best when you put together a consistent flow of messaging and marketing efforts. I often bump into websites that have months of lag time in between marketing activity which could turn off an audience. You want to keep your lag time down to a minimum because your competition might very well have a scheduled web marketing process in place giving them a distinct advantage.
Taking a Cookie Cutter Approach
You have to be unique in your messaging and your approach when it comes to search engine marketing. Following a cookie cutter approach everyone else might be taking is not going to help your website gain the reach you are most likely looking for.
Having a Poorly Designed & Built Website
You can lead a horse to water but you can’t make him drink. Have you ever heard that expression? It is certainly true when it comes to search engine marketing. All the branding and external marketing force in the world won’t help you if your website is not designed correctly. It has to be able to handle the flow of traffic. Give your visitors a reason to want to create an action on your website.