Pepsi recently used the song "Why Can't We Be Friends" in a Pepsi Max commercial--you know the one that's a remake of the 1995 "Diner" Super Bowl commerical.
Unfortunately, Pepsi didn't make friends with members of the 1970s funk band War before airing it.
Now, War is suing Pepsi for more than $10 million, claiming the soft-drink company didn't negotiate with them prior to using their song. You see, even if Pepsi negotiated the rights to use the song from the song's publisher, they apparently did not negotiate with the singers who performed the song featured in the commercial.
"Why can't we be friends?"
Source: Daily Finance