When your are famous for being famous--like the Kardashians, the key to success is in showing off your seemingly unattainable fabulousness, while balancing it with a nice dose of failure.
Americans like to build up their celebrity crushes, and are equally happy when they stumble.
The sisters Kardashian are experts at this game. Coming off of Kim Kardashian's fairy tale wedding--which she sold to corporate sponsors for a reported $15 million payday, comes word of a PR crisis that could shake up their celebrity endorsement deal with retailer Sears.
It seems that the Kardashians--who are known more for their exploitative nature rather than their intellect, have unintentionally stumbled into a racist faux pas.
Somehow they've managed to associate themselves with the Klu Klux Klan.
Yep, you heard me right.
You see, the Kardashian PR machine loves the low-brow use of alliteration. Everything they touch, it appears, must be named with the letter "K."
While the sisters Kim, Khloe and Kourtney had no voice in determining their birth names, they must take ownership for the ubiquitous use of alliteration to name everything from their credit card line (the Kardashian Kard) to their clothing line at Sears (The Kardashian Kollection).
It is the sister's endorsement of a Sears klothing clothing line that most recently got them in trouble.
Some PR flack got the bright idea to call the sisters the "Kardashian klan" in a press release about the clothing line.
Apparently, the folks in the Khardashian Kamp camp are too dim-witted to recognize that their target audience might be offended by a reference to the racist organization the Klu Klux Klan (the only colloquial reference using a "K" spelling of clan).
Yes, The sister's press release refers to the sisters as the “Kardashian klan,” using a spelling of that the New York Observer points out is only associated with one thing. And it doesn’t help that their primary initials amount to three consecutive K’s.
Of course, there is no depth to this rumor--no one is suggesting that the sisters of Armenian origin have any association with the KKK--other than the one they just fabricated by this faux pas in a press release.
The publicity surrounding the publicity miss-step will only generate more buzz for the sisters and their exploitative PR machine. Because we love when our idols stumble. We love a little kontroversy controversy and gossip.
When you're famous for being famous, no publicity is bad publicity.
Like the Gabor sisters, and the Hilton sisters before them, these women know how to stretch their 15 minutes of fame. But be careful girls, the klock clock is ticking.