A perfect brand match-up: Kid Rock and Jim Beam "I'm getting paid to drink whiskey. What part of that is selling out?"

Musician Kid Rock took part in a presentation at the Music and Advertising Conference to discuss his upcoming "Born Free" disc as well as his various product campaigns.

The rocker, who has both a beer and clothing company, is working with whiskey maker Jim Beam on a campaign that features branded concerts and online promotions.

Source: Brandweek

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