A "Sprite Shower" at the Beach in Rio de Janeiro

On a Brazilian beach, the ad agency Ogilvy Brazil made a shower that looks like a giant soda fountain. It's unclear whether there's water or Sprite bubbling up through those shower heads, but either way it looks refreshing. Talk about brand engagement!

The agency placed the giant Sprite dispenser on one of the most crowded beaches in Brazil, delivering more then 1,500 showers each day. Of course they also handed out samples next to the machine.

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