A world of pure imagination opens in Times Square. Brought to you by Willy Wonka (and Toys R Us)

Truth be told, I was a huge Willy Wonka and the Chocolate Factory fan as a kid.

So obviously, the announcement that snozzberries, and snozzberries; Scrumdiddlyumptious Chocolate Bars and Everlasting Gobstoppers might be available at the world's only Wonka candy store in Times Square has me thinking about booking the next Virgin America flight to New York City.

The Wonka store is inside the world's largest Toys R Us toy store right in the middle of Times Square.

Festooned with candies dangling from the rafters, a 21-foot tree of pixy stix and kazoozles, and bulk-candy bins housed inside mushroom-shaped tables, the retail shop has the flavor of being inside the imaginary world of the Wonka factory.

"The shock and awe of it is what makes it a special brand," Bowles said. "It really comes out of the imagination and what Wonka stands for." according to spokeswoman Tricia Bowles.

But then the Slugworth in Bowles came out: "When you look at the state of the economy and understand Wonka is escape and pure imagination ... it really makes sense."

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