CAMPAIGN FRIDAY: Absolut Greyhound: A Mad Max Desert, Swedish House Mafia and Robotic Dog Racing Advertising Campaign

Absolut's new spirit, Absolut Greyhound, features Mad-Max style characters and scenes, music by Swedish House Mafia and captivating visuals including robotic greyhounds racing across the desert. They're also headed for controversy by featuring dog racing, particularly for that greyhound dog racing.

You see, in many countries, greyhounds are raced as a high-stakes gambling business with critics who are concerned with the well-being of the animals. A greyhound adoption movement has arisen to assist retired racing dogs in finding homes as pets. 

We're expecting a PETA press release any moment.


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