American Apparel Graps a Groupon


Today, American Apparel follows in the footsteps of Gap, offering a nationwide Groupon.

The deal went out to Groupon's 15 million members and offers $50 worth of clothing for $25--available for redemption in-store only (unless a consumer is not located near one of American Apparel's 55 retail shops).This should have significant impact to both in-store traffic and email subscriptions.

Gap's Groupon--back in August, generated over $11 million in direct Groupon purchasess, with 445,000 shoppers buying a $25 for a voucher for $50 worth of merchandise at the Gap.

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