Who saw this one coming?
The carrot industry is revving up a marketing campaign to push baby carrots to kids.
Bolthouse Farms and nearly 50 other carrot growers are launching the industry's first-ever marketing campaign.
And, they're taking aim at the $18 billion salty snack food industry, with packaging that looks like Doritos bags (the other orange food), and a tagline "The original orange doodles."
"It's not an anti-junk-food campaign," says Jeff Dunn, Bolthouse Farms CEO and a former North America president at Coca-Cola. "It takes a page out of junk food's playbook and applies it to baby carrots."
"We're happy to serve as an inspiration," Frito-Lay spokesman Chris Kuechenmeister says. "We know people don't eat enough fruits and vegetables. We applaud any effort to provide consumers with a wider range of snacking options."