Yes, Barbie is running for President.
Part of the toy company’s “I can be…” efforts, Mattel has decided that Barbie should throw her “pink hat into the presidential campaign” and represent girls of all ages on her road to the “Pink House,” serving as the “B Party” candidate. Barbie’s campaign platform calls for girls of all ages to “B inspired,” “B informed” and “B involved.”
Barbie will partner with The White House Project - a national, nonpartisan women’s leadership development organization.
“The Barbie brand’s career-focused line of I Can Be… dolls often shine a pink spotlight on professions that are historically underrepresented by women,” said Cathy Cline, Vice President of U.S. Marketing, Mattel Girls’ Brands. “We hope that Barbie will inspire girls to be leaders - be it in their schools, classrooms, or communities - with the President doll. We know that role play often becomes real play… and when better to plant the seed of leadership in a girl’s mind than during play time.”