Behind the scenes at a McDonald's advertising photo shoot.

McDonald’s Canada unveiled a few marketing secrets in a video it created showing how advertising images are created using food stylists. It is a nice to see the company sharing some of its insider information to the public. As someone who’s been on set for many a food photo shoot, I was happy to see McDonald’s say they only use real food in their shots. The one disturbing aspect of the video: when the marketing manager holds up a Quarter Pounder With Cheese and says “look at this beauty.”—now that’s what I call “drinking the Corporate Kool-aid.”

via Eater

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