Behind-the-scenes of the Making of a Print Advertisement: Photographer Erik Almås, Client Credit Suisse and Ad Agency Euro RSCG London

We all consume advertising all day long, but few get a behind-the-scenes view of what goes on during the making of an ad. Here is a beautifully produced behind-the-scenes video documenting a shoot by Erik Almås for Credit Suisse and ad agency Euro RSCG London.  In the video you can see how Erik “builds” the final visual using many elements, carefully crafting fantastical landscapes and surreal imagery.   The shoot involved traveling to Arizona, Hawaii and Los Angeles to include gorgeous landscapes, set building, and CGI dinosaurs. It is simply amazing what goes in to crafting a single print ad.  

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