Ben & Jerry's Schweddy Balls Ice Cream...a Delicious Dish

A promotional trifecta--NPR, SNL and Ben & Jerry's.

Ben & Jerry's is a master at wordplay, as is SNL, and NPR. So it is wonderful to see this group getting together for the launch of Ben & Jerry's Schweddy Balls ice cream--paying homage to the famous Ana Gasteyer/Molly Shannon/Alec Baldwin skit on Saturday Night Live which poked fun at NPR.

If you're not familiar with Schweddy Balls, NPR was nice enough to post a primer on the topic: "in case you don't get the reference, the skit is a hilarious commentary on NPR's, um, uniquely soothing sound. [Alec] Baldwin plays Pete Schweddy, a guest on a fake NPR show called Delicious Dish. Pete makes holiday treats like cheese balls, popcorn balls, rum balls and his famous Schweddy balls. The skit is an exercise in double entendres."

The Ben & Jerry's offering is made up of Fair Trade vanilla ice cream, rum, mixed with fudge covered rum balls and milk chocolate malt balls.

Ben & Jerry's spokesman Sean Greenwood says "We've always been a company that has had a sense of humor," he said. Sometimes, he said, they spend time discussing serious business and other times "we just do fun."

"This is just plain silly," he said.

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