An advertising campaign in the U.K. has raised the ire of civil rights groups, and attracted the attention of the country's advertising watchdog group.
The campaign is being seen as offensive and racist against gypsies.
Ads for hit documentary Big Fat Gypsy Weddings– which feature the words "Bigger. Fatter. Gypsier" printed over images of Gypsy girls and children – led to complaints being lodged by the London Gypsy & Traveller Unit and U.K. politians.
The British Advertising Standards Authority has kept tally of complaints--nearly 100 and is assessing the complaints to determine if the television network who produced and aired the ads broke the advertising code.
The Guardian reports that the London Gypsy & Traveller Unit delivered a letter of complaint to the network saying "We wonder if Channel 4 would have been so ready to use the adverts with similarly compromising phrases for other ethnic groups: 'Jewisher' or 'more Asian' or 'blacker'," and asked the network to apologize.
A Channel 4 spokeswoman said: "It is a take on the well-established programme title which in itself is a spoof of the title of a well-known Hollywood film. Everyone featured in the series is from the travelling community and refers to themselves as Gypsies."
We suspect that was not what the London Gypsy & Traveller Unit had in mind when they asked for an apologize.